Press and Media Management 101

Tuesday, September 19, 2023

1:00 PM – 5:00 PM CT

Location: 348/349

CE: 4

Panelist(s)

Robert C. Lawrence, MCMI (he/him/his)

Director
Prodigy EMS
Las Vegas, Nevada
Mark Tenia

Public Relations/Media Manager
Richmond Ambulance Authority
Richmond, Virginia
Alexia B. Jobson, APR, EMT (she/her/hers)

Director of Public Relations
REMSA Health
Reno, Nevada

Disclosure(s):

Robert C. Lawrence, MCMI: No financial relationships to disclose

Mark Tenia, N/A: No financial relationships to disclose

Alexia B. Jobson, APR, EMT: No financial relationships to disclose

Every EMS organization has stories to tell. Barriers to telling those stories leave you wondering if it’s worth it. Learn how those stories will build employee engagement and community support. Discover the basics through practical exercises to identify and deliver great stories, and create media-friendly events. Master live and pre-recorded interview techniques for collaborative and defensive situations. This highly interactive, safe, constructive environment will challenge you to achieve outcomes including knowledge, confidence and ability. Combined, these presenters have 60+ years of media management experience and have delivered impactful pre-cons at national conferences. They are back and prepared to prepare you!

Learning Objectives:

To understand how to prepare and deliver stories to a wide selection of audiences
How to prepare press releases and pitch stories to the media
Dos and dont's of media interviews, how to prepare for and conduct yourself in an interview situation